GLOBUL won Gold Effie 2010 in “Corporate Communications” category
- 28 May 2010, 16:09
GLOBUL Cancel the Paper Copy of the Invoice campaign won gold award for most efficient advertisement in the Corporate Communication Category at this year’s EFFIE BULGARIA festival.
With its clear and original message the campaign engaged many new followers of the green idea and once again ensured the leadership position of GLOBUL in the field of environment protection and ecological responsibility.
“As a result of the campaign “Cancel Your Paper Invoice”, some 17 % of subscribers chose the e-invoice and saved 15 tonnes of paper in 2009 alone. Thus GLOBUL strengthened its leadership position in the field of environment protection and the perception of the mobile operator as environmentally responsible company has grown 35% compared to the year before when the company received the Gold EFFIE for its GLOBUL GREEN campaign. Sensible use of paper is one of the main steps to an environmental change. We believe that the green way in life begins with people so we hope that in the future our society will continue to perceive positively initiatives like this.” – GLOBUL CEO Zacharias Kotsimpos said.
“Every Leaf Counts - Cancel Your Paper Invoice” campaign is part of the long-term strategy GLOBUL GREEN, launched in 2008. It focuses on protecting the nature and shaping “green” way of thinking in the society. Within its ecological program GLOBUL supports many initiatives and events that aim to reduce its negative effect towards environment. That is why GLOBUL employees actively participate in the ecological initiatives of the company and all corporate divisions are encouraged to decrease their paper use, as well as recycle the paper waste.
The third edition of Bulgaria marketing effectiveness Effie Awards is held by the Association of Advertising Agencies (AAA). This year for the Effie Awards struggled 31 companies. The criteria for the competition were based on the effectiveness of the advertising campaigns for the period of January 2009 till March 2010. Nominated advertisements were divided in four categories: Goods, Services, Corporate Communications, Social, media and political.
