GLOBUL Green won gold at Effie’09
- 21 May 2009, 15:49
The communication campaign supporting the green program of GLOBUL for mobile phones recycling was highly evaluated by the strict jury of The Effie Awards in Bulgaria. The campaign won the Gold award in the “Corporate Communication” category for most efficient advertisement at this year’s edition of the Awards.
With its clear message ”Make your old mobile phone useful. Recycle!” the campaign engaged many green followers and ensured leadership position of GLOBUL in the environment protection field. Even within the first four months after its launch GLOBUL reported 77 % accomplishment of the annual environmental targets set by the company.
